MobileAction Blog

ASO + AI: The Formula Behind Remini’s Remarkable Climb in Rankings

Alperen Nihan — Wed, 16 Aug 2023 13:42:08 +0000

Ever since the AI era started, it has been no surprise that the mobile app industry is embracing the trend very well. Although in each category, there is a noticeable effort to adapt AI-powered technologies to the existing systems to step up in the highly competitive market, the implementations are highly out there in the […]

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In-App Feedback: How to Collect It and Why It Matters

Yarkın Tepe — Fri, 11 Aug 2023 13:47:24 +0000

In the ever-evolving landscape of app development and user experience, understanding your users’ sentiments and preferences is paramount to success. This is where in-app feedback emerges as a vital tool for app developers and businesses. The process of actively seeking and collecting feedback from users while they engage with your app can yield plenty of […]

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Your App, Their Way: Mobile App Personalization Explained

Yarkın Tepe — Fri, 04 Aug 2023 14:22:17 +0000

Personalization has been a popular marketing trend for some time now, and it is not simply used in emails or on websites. Now it is one of the key elements of the mobile app industry because, when we consider the growth in the mobile app market, it was not unexpected that personalization and mobile apps […]

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Tap Into World Cup Fever to Boost Your Downloads With In-App Events and Promotional Content

Amir Ghodrati — Thu, 03 Aug 2023 18:53:27 +0000

With the knockout stage of the 2023 FIFA Women’s World Cup set to begin on August 5th, it’s a good time to think about how mobile marketers are leveraging attention on the event to boost their own apps. We’ve previously discussed in-depth how to make the most of events with hyper-contextual advertising on mobile, and […]

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Create New Ads in Seconds With AdCreative Studio’s Voice Over

Elis Furtun — Wed, 02 Aug 2023 19:24:24 +0000

Ad creatives are one of the most important ways to tell your story. They’re often the first impression someone has of your app and give you an opportunity to explain your offering to a potential customer. There are many ways to reach users, but mobile video ads are one of the most effective and common […]

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Mobile App Monetization: Top 13 Ways to Maximize Your Revenue

Yarkın Tepe — Tue, 01 Aug 2023 10:48:42 +0000

Today, mobile apps make the world go around. We do everything via mobile apps, calling a taxi, going on a date, ordering food, playing games, learning languages, catching up with the most viral videos, and many more. On top of that, according to statistics, 95% of the apps are free of charge, which means we […]

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From AI to Candy Crush, Barbie’s Taking Over Mobile Advertising

Amir Ghodrati — Fri, 28 Jul 2023 15:52:52 +0000

Barbenheimer mania overtook cineplexes to close out July, with Barbie alone grossing well over over $500 million worldwide at the boxoffice in its first week of release. The film’s ubiquity is such that it’s no surprise that Barbie’s impact can be seen in mobile advertising, but what are some of the insights examples you can […]

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UA Tips From the Top 10 Mobile Gaming Advertisers

Amir Ghodrati — Fri, 28 Jul 2023 02:05:08 +0000

We’ve talked about how crafting and distributing the best mobile ad for your UA campaign is a tall order. Now let’s take a closer look at the top 10 mobile gaming advertisers to see what insights we can uncover from how they run their campaigns. The first thing that stands out amongst these advertisers is […]

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Videos, DSPs, and the Importance of Ad Net Distributions for Mobile UA

Amir Ghodrati — Thu, 27 Jul 2023 19:54:15 +0000

Crafting the best mobile ad for your UA campaign is a tall order. You have to combine the right value proposition, messaging, media type, format size, and visual design to distribute through an ad network aiming for a subset of your users that will best respond to that particular ad creative. And that’s without considering […]

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Unlock New Ad Insights With Google App Campaign Intelligence

Amir Ghodrati — Thu, 27 Jul 2023 15:21:39 +0000

Advertising is essential when it comes to mobile UA, but it’s difficult to know how to optimize your advertising strategy unless you can get a sense of what top advertisers and competitors are up to in the industry. We already provide insights into the App Store with our Apple Search Ads Intelligence, and now MobileAction’s […]

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